Home Connectivity Pulse: February 2026 Edition
The Monthly Benchmark on Home Connectivity Experience & Latent Churn Risk
The home connectivity market has shifted to outcome-driven economics. New data from the February 2026 Pulse reveals that growth is no longer won by adding subscribers, but by protecting existing revenue from “Experience Debt.” While network speeds remain stable, 68% of households are living with unresolved instability—a hidden liability that activates switching intent long before a customer calls support.
This report explores the invisible factors driving churn in 2026 and provides a roadmap for ISPs to own the experience beyond the router. Key insights include:
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The 68.1% Exposure Signal: Why traditional reporting misses the “unseen” instability in your base.
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The Premium Failure: Why 95% of customers who pay for WiFi improvements are currently at high risk.
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The 6 Stages of Churn: Mapping the window between the first moment of friction and active cancellation.
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Monetized Frustration: The specific impact of “workaround fatigue” on high-value subscriber segments.
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Agentic Visual Support: How bridging the physical-digital gap transforms NFF (No Fault Found) rates into retention.
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And more…
