Welcome to the first issue of In Plain Sight. We are diving into the physical world, visual truth, and the hidden service problems that become clear when teams can see what is actually happening.
Welcome to the first issue of In Plain Sight. We are skipping the corporate fluff and diving straight into the physical world, starting with the hidden service problems that visual intelligence can finally make clear.
Home CTO Confessions
45 minutes. One inch of cable.
You know the feeling: holiday dinner ends, and you are handed a tangled ball of cables because you are the household tech fixer, the “Home CTO”. This month’s confession comes from Austin, TX.
“My dad called furious that his brand-new router was a ‘lemon.’ I drove 45 minutes across town on a Sunday. It took me exactly three seconds to see he had plugged the modem into a LAN port instead of the WAN port. A one-inch mistake cost me my entire afternoon.”
Anonymous, Austin TX
The visual reality check
The same setup, two very different experiences: on the left, the issue looks like a frustrating tangle of cables. On the right, Visual Intelligence identifies the exact problem and the next best action.
If a smart fridge inexplicably locked you out, we want to hear it. Reply with your worst Home CTO moment. The best story gets featured next month.
ROI Reality Check
The $200M transformation is not theoretical.
A leading home security provider had a truck roll problem. Thousands of technicians were dispatched to homes where a simple visual diagnosis could have solved it remotely. When service stacks are blind, agents are forced to guess, resulting in expensive, unnecessary field visits.
The field service labor shortage is not a staffing problem. It is a structural one. AI frustration is rising when automation cannot see clearly enough to act. And BCG’s framework for Physical AI is a useful lens for separating what is proven from what is still a bet.
The field service labor shortage is structural.
Fortune’s recent deep dive on America’s vanishing skilled trades workforce is a must-read for anyone running a dispatch operation. Nearly 600,000 jobs were posted for major skilled trades positions, while only about 150,000 new workers entered the labor pool through apprenticeship programs.
75% of customers are frustrated by AI customer service.
The issue is not automation. It is automation that cannot clearly see the problem to resolve it. This report is a candid look at what happened when enterprises went all-in on automation, and why customers reported loops, dead ends, repeat explanations, and declining trust.
BCG’s five-level framework for Physical AI is worth 10 minutes.
If you are evaluating where visual intelligence fits in your roadmap, this is a useful lens. It helps leaders separate what is proven from what is still a bet, and sequence investments accordingly.
It cannot see the physical walls or device placements causing a dead zone. Connectivity Guru changes that. It guides the user to walk through the home, automatically generating a 3D heatmap of the physical environment. It then generates a permanent WiFi Birth Certificate, visual proof that coverage was verified before the job was closed.