Findings from TechSee’s nationwide survey of 1,500 U.S. householdsThe technician in the home is consumers’ most trusted source for home network equipment recommendations, yet only 9% have ever bought equipment during a technician visit. TechSee’s new survey reveals a missed opportunity for telecom and broadband providers, and how showing customers their coverage gaps could help turn trust into purchases and loyalty.This survey report explores how consumers buy home network equipment and what it means for telecom providers and field service leaders. Insights include:
- Where consumers buy routers, mesh extenders, and Wi-Fi boosters today
- Who they trust most to recommend the right equipment
- The gap between technicians offering equipment and consumers buying during visits
- How visual proof influences trust and willingness to buy
- What makes consumers more loyal and willing to pay a premium
- And more…
